Casper
Dream Machine
Before you can get your best night’s sleep, Casper needs to make the ultimate mattress. Tasked with highlighting the tech inside Casper’s most premium mattress, I worked with the in-house creative team at Casper to develop the Wonka-esque world of a Casper factory. Each element of the mattress is given its own hero moment before the animated factory transforms into a live-action dream world.
My role: Concepting, script writing, storyboarding
Creative Director: Glenn Pajarito
Copywriter: Tina Mullen
Production: Big Day Agency, Steelworks, Crucial Co., and Echoic Audio