Thousands of HR professionals use Rippling for payroll, compliance, and onboarding. But there’s an elite subset of users who use the platform in powerful and unexpected ways. Rippling wants to celebrate these users and empower them to share their success stories. Enter, the Rippling Wavemakers: an influencer platform for Rippling power users to promote Rippling to their colleagues and participate in exclusive member events.
My role: Naming, brand identity, web copy, social content.
As part of crafting a complete subbrand, I worked with the Rippling Brand Studio to create a name and tone of voice for the influencer program. We explored names that evoked momentum, leadership, and cultural impact. We pulled references from sports rosters and tech hackers—people at the top of their game.
Wavemakers emerged as a metaphor for the operators and creators shaping how modern companies run. And it is aligned with Rippling’s brand principles: premium, powerful, with a touch of playfulness.
A landing page serves as the central hub for the Wavemakers experience. Members can see upcoming events, learn about their fellow Wavemakers, and find out about perks and experiences just for them. Rippling users who are considering joining the program can learn more about what it takes to be a Wavemaker.
Through organic posts across social media and the Rippling blog, we shared the stories of how Wavemakers use Rippling to accelerate their businesses.
Michelle Colangelo uses 70 workflows to automate everything from sending surveys to enrolling employees in 401(k) plans. Em Spakauskas saves 10 hours a month registering employees for state taxes. These are just two of our inaugural Wavemakers: a new community of elite workforce leaders who each use an average of 13 Rippling products to help their businesses run better.
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Michelle Colangelo uses 70 workflows to automate everything from sending surveys to enrolling employees in 401(k) plans. Em Spakauskas saves 10 hours a month registering employees for state taxes. These are just two of our inaugural Wavemakers: a new community of elite workforce leaders who each use an average of 13 Rippling products to help their businesses run better.
Read the story →